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Statistical records of the year 2013: three countries stepped beyond one million, Turkey - three million

08:07, 28 марта 2014

Accordingto the Rosstat's data, 54 million 69 thousand trips abroad were made by the Russians in 2013 - 13% more than a year before. Out of these trips, 18 million 292 thousand departures were made with the purpose of tourism - 19.3% more compared to the 2012's results. And the latter figure is significantly higher than the last five years' average of 11%. Mind that last year the tourist flow growth was 5.8% - much lower than the average.

 

The list of the most popular destinations remains intact over the past four years, even though there are some changes within the top lines. And these changes are especially notable with the 2013's results.

 

First of all, three countries at the same time have stepped beyond the one million mark for the first time in the entire history of Russian tourism statistics: Greece, Thailand, and Spain.

 

Secondly, once again for the first time, Greece has entered the top three most popular destinations among Russian tourists. In 2012, the country was only seventh, so it managed to go up as many as four lines. The growth of the tourist flow from Russia to this country reached 70%.

 

Finland, the last year's new leader in terms of the tourist flow growth, has added even more - 76.5%. Even though it happened after a mysterious 44% drop in 2012, the country managed to overcome the decrease but still failed to get back to the results of a more successful year of 2011.

 

As before, the rating is headed by Turkey with 3078.6 tourist arrivals from Russia. And this is a record, too: as per the Rosstat's data, the country has crossed the three million mark for the first time. The tourist flow's dynamics that hadn't been too great over the past several years has improved as well. In 2010 the flow of tourists grew 20.4%; in 2011 - 13.3%; and in 2012 it had even gone 6.2% down. But by the end of 2013 the growth has reached 22.4%. Perhaps, Egypt's problems during the second half of the previous year have helped extend the Turkish season and thus improve the statistical figures. And still nobody can come close to Turkey in terms of absolute numbers.

 

Egypt has not gone down in 2013, but the growth of the Russian tourist flow has drastically decreased. In 2012, it added 31%, while in 2013 - a mere 0.14%. Despite all this, Egypt remains second most popular destination among Russian holidaymakers.

 

Thailand managed to get 17% up in 2013, thanks to "Bangkok trouble's" not starting before late November. Nevertheless, the destination failed to stand against Greece and moved one line down from fourth to fifth place.

 

For the very same reason, Spain dropped from fifth to sixth position. Even though it had been performing pretty good last year: added 28% to the tourist flow and passed one million arrivals from Russia for the first time. Mostly thanks to the fact that it has been handing out multiple entry visas to almost every single applicant.

 

Finland went up from tenth to seventh line. Germany left the sixth for the eighth, despite it's 16.5% growth year-on-year and that in 2012 the growth was just 1.5%.

 

Italy with its 27% increase in the tourist flow has done quite good, especially when you have in mind the country's tiny minus of 0.1% in 2012. United Arab Emirates have been steadily going up over the past years; and last year this country added another 19%.

 

The only state in the top-10 to finish the previous year with a minus is China and its drop of 20%. In 2012 it had a decrease, too, - 11.5%. Among other reasons for this, tour operators name the fact that China ceased to be a cheap destination for businessmen and tourists alike. It applies to both airfares and the cost of goods and services inside the country. China's hotels now charge 1.5-2 times as much as they did two-three years before.

 

Out of 30 most popular destinations (see the chart below), only two showed negative growth dynamics at the end of 2013: China and Croatia. The latter lost 24.5% of its inbound tourist flow from Russia due to visa regime implementation. All the others have grown; most of them - significantly.

 

Apart from already named Finland and Greece that have added 76.5% and 70% respectively, other leaders in terms of growth dynamics are Hong Kong (63%), India (58%), Cyprus (43%), Vietnam (42%), Tunisia (36%), Montenegro (29%), Bulgaria (28%), and Spain (28%).

 

But whatever the reasons for such a drastic growth, it hardly makes any good to tour operators. The high demand on the Russian market is not caused by customers' paying capacity. What it is caused by is the overall dumping. Besides, quite a share of travelers goes past tour operators towards online booking. But perhaps it's good for now. For the more you sell at a loss - the more the damage.

 

International departures from Russia

with purpose of tourism in 2013

(thousand trips)



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