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After Moscow attended JATA, Japan is going to take part in MITF

08:07, 7 октября 2011

Olga Teplyakova, general manager of International Tourist Fairs said that the Japanese are interested in MITF and have given tentative agreement to participate in the next fair that will be held in Moscow next spring. This arrangement was made during the annual international JATA Tourist Forum & Travel Showcase – 2011, that took place in Tokyo.

JATA, which has been on the market since 2003, is the biggest tourist fair in Asia. This year 685 exhibitors from 139 countries took part in the trade fair. More than 117 thousand guests have visited the show, 37 thousand of which were tourist industry professionals. At the end of the fair it turned out that the Russian booth was the most popular one.

It presented about 25 companies, including big tour operators like “Tari-tour” and “Intourist-Japan”, hotels and tourism authorities from Moscow, Saint-Petersburg, Khabarovsk, Sakhalin, Kamchatka and the Yakutia.

The fair showed increasing interest in Russia not only from Japanese specialists, but also from regular people, who have long ago acquired the title of the most travelling nation. Russia’s main attractions included information leaflets, maps, souvenirs and video-presentations in Japanese. According to members of the delegation, what gave Russia a big advantage was that other exhibitors only had information in English.

The most important event of the fair for Russian side was a press-conference that took place on the first day. It was conducted by deputy head of Rostourism Grigoriy Sarishvily and head of the department of Moscow City Committee for Tourism and Hotel Industry Georgiy Mokhov. The Russian delegation could not turn the blind eye to the tragic events of this spring. The effects of the disaster affected the tourist flow dramatically – it decreased 40%, though I has already started to stabilize during summer. The same dynamics can be seen in the tourist flow from Russia to Japan. During the first eight months of this year, only 21 thousand Russian tourists visited Japan, which is 10 thousand less, compared to 2010. Our delegates also noted that Japan is still in the strict electricity saving mode. All the escalators and some air conditioners were turned off during the fair. But the Japanese did not seem to be bothered by it.

Georgiy Mokhov, in an interview to Japanese media, told in detail about the measures that will be taken to make Moscow an attractive tourist destination. He noted that Moscow authorities are developing the hotel sector, creating a convenient street navigation system in English, opening an information portal and a tourist-information center. The media were interested in simplification of visa regime for their citizens and in the possibility of opening a Japanese tourist bureau in Moscow.

Some Russian spirit was added by the performance of a folk group from Vologoda Region. The performance was organized by Moscow City Committee for Tourism and Hotel Industry. The craftsmen from this group have been showing everyone how to braid from birch bark for three days of the trade fair.

“Russia has been the only European country that tried to add some ethnic overtones to their presentation, and that, of course, attracted people”, - said Igor Kuzmin, managing director of “Tari-tour” and one of the participants of the fair, in an interview to RATA-news. He also noted the increasing demand for Russia on the Japanese travel market. “I think that next year the industry will be back to normal”, - said Mr. Kuzmin.

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