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Goodbye Dolce&Gabbana, or hello new flights to Gothenburg

08:07, 25 мая 2012

On May21, Yamal Airlines launched regular flights from Moscow Domodedovo to Swedish Gothenburg on Bombardier CRJ 200 aircraft with 50 passenger seats. Yamal now operates three weekly services on Mondays, Wednesdays and Fridays. According to the airline's representative Anton Mukhametdyarov, Gothenburg’s proximity to Norway and Denmark makes it a perfect starting point for a Nordic journey.


A meeting, held on May 18 in the residential garden of Morten Frankbue, the Counselor on Culture of the Embassy of Sweden, was dedicated to opening of the new direct flight. As turned out, the Counselor settled down in one of the coziest mansions, typical for Moscow of the 19th century. According to Mr. Frankbue, Yamal brand new destination flight will be in demand among both businessmen and tourists. Gothenburg is Sweden’s second largest city, it’s economical and commercial center. Among world travelers it’s considered to be the youth and gastronomic capital as well as the real Mecca for modern design. “More and more Russians come here to find about Swedish design as it’s in fashion now. Gothenburg doesn’t yield to Stockholm, though traveling to Gothenburg is cheaper than to Stockholm”, - said Morten Frankbue. He also explained about Gothenburg’s arts and presented the main cultural event calendar for 2012.


The Head Representative of VisitSweden in Russia Alexandr Panko considers Gothenburg to be very perspective on the Russian market. The city of 500 thousand inhabitants receives more than five million tourists. Gothenburg is in the west of Sweden, it’s located in the very heart of Scandinavia. It’s closer to other Scandinavian and European capitals and major seaports than any other Swedish city. Tourists from all over Europe are attracted by clean beaches, fantastic forests, lakes and picturesque archipelago.


People involved in business, including Russians, come to Gothenburg to participate in numerous trade fairs. According to one of the organizers and the Head of Marketing Agency Brand Communications Sandre Dimitrovich, if speaking about design and fashion, in recent years Russians would more likely choose dainty Scandinavian simplicity rather than sheer luxury of Dolce&Gabbana.


Gothenburg’s tourist office Manager for Russian destination Jessica Olausson revealed the city’s most important feature – the gastronomical “bias”. Gothenburg has more restaurants and cafes than any other Swedish city. Except for its delicious coffee, it’s famous for seafood, especially shellfish. Here are a lot of restaurants with world known chefs. VisitSweden Agency launches a special GoteborgU4 campaign that will contain Gothenburg’s news, practical advice for those who plan their trip and the best sightseeing, restaurant and hotel information, as well as the Gothenburg’s archipelago information.


Direct flight to Gothenburg is one more prove that Sweden decided to increase tourist flow from Russia. According to the results of the previous year, Russia showed one of the largest inbound tourist flows to Sweden which had 99% increase! The Consulate of Sweden longs for their country’s further popularity upgrowth among the Russians and is ready to facilitate visa application procedure. Beginning spring 2012, there are new requirements for applicants represented by an authorized delegate, the tour operator in this case. Besides, the Embassy will consider the possibility of issuing long-term multi-visas for Russians. As being told within the presentation of the new flight, new Swedish visa centers will be opened in 14 cities of Russia by the end of the year.

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