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Chile examines Russian market

08:07, 28 марта 2011

Before the visa abolition in January 2011 the Embassy of Chile in Moscow had been issuing more than 2.5 visas every year. And that’s how the tourist flow had been calculated. Now the country hopes to see more travelers from Russia. This year the country took part at the MITT trade fair in Moscow with its own stand. The main goal of this action was to estimate the potential of Russian travel sector and to decide is it economically feasible to fund a promotion campaign in Russia.

The Ambassador of Chile to Russia Mr. Juan Eduardo Eguiguren told to RATA-news reporter that tourism had become an important industry for his country. The new Turismo Chile organization was launched this year for promoting Chilean tourists attractions around the world.

Turismo Chile is a special division of the country’s Ministry of Tourism. It has taken over the functions of the National Secretary of Tourism (Secretario Nacional de Turismo) that used to be responsible for both domestic and international promotional activities. For now it is left with the domestic sector. In Russia these tasks will be undertaken by the Chilean Embassy’s Trade Mission. From now on it will be distributing the official information from Chilean inbound tour operators for all stakeholders. Before this the mission has been doing it voluntarily.

2.5 million tourists come to Chile every year. Key markets are USA, Spain, Germany, Brazil and Argentina. Most visitors arrive from neighboring Argentina. As yet Chile doesn’t expect many Russians, but thinks highly of this market as the Russians spend much money on their vacation and like to visit remote destinations e.g. Easter Island.

Mr. Ambassador added that Chile may be interesting for Russians because of season change. When it’s winter here it’s summer in Southern hemisphere. The country stretches for a long distance from North to South and has a great diversity of climate and landscape zones. There are volcanoes, lakes and sea fiords, adventure routes and wine tourism. In here one can see a glacier and swim in the ocean in one day! The mountain skiing center is just a 40-minutes drive form the capital city of Santiago, a trip to the beach will take a bit longer – 1 hour.

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