Tour operators to chip in on bringing Russians back to Egypt
Major Russian tour operators in cooperation with Egyptiangovernment are preparing a joint marketing campaign aimed at bringing tourists back to the
The news on the tour operator's agreement on a massive
promotion campaign with Egyptian authorities was brought to light by the Sales
and Marketing Director of TUI
Following massive disorders in
Director General of Pegas Touristik Mrs. Anna
Podgornaya confirms her company's involvement in the campaign. She refused to
disclose the budget, only saying that it won't be less than TUI's. Mrs. Podgornaya
explained that the project's main objective was to bring back the popularity
the country had once had with Russian tourists. As confirmed by the MFA of
Russia and RosTourism, all tourist areas of
Coral Travel hasn't responded to RBC Daily's inquiry.
While a spokesperson from Anex Tour Ms. Eugenia Fyodorova tells that their
company carries out promotional activities together with the government of
According to the data of the Russian Union of Travel
Industry (RUTI), in 2010,
The press secretary of the RUTI Mrs. Irina Tyurina thinks
very positively of such move by the tour operators. "Egypt is practically
a lost destination, she point out, the operators' despair is clear to me: they
lost a huge load of money there in 2011, and since then the tourist flow has
been unable to recover, thanks to the negative media coverage". The number
of foreign tourists went down significantly. Even though the New Year holidays,
and particularly January 7, did brought many tourists from Russia to the Red
Sea, after the outburst of protests in late January, this flow had fallen down
in no time, reports Ahram Online.