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Israel to spend more on promotion in Russia

11:09, 29 декабря 2014

Israel is going to increase its expenseson promotional activities on the Russian market in 2015. According to recently appointed Head of the country's Tourism Ministry department in Russia and CIS, Ms Ksenia Kobyakova, Russia has been declared one of the most strategically important markets for the Middle East country's travel trade.


At a meeting with the press and tour operators held in Moscow, Ms Kobyakova pointed out that despite the tough economic situation the popularity of Israel among the Russians was not fading. Over the first ten months of the current year, the country has been visited by 356 thousand Russian tourists - 7% more when compared to the same period last year. And that excluding one-day visitors coming from Egypt. In 2013, Israel welcomed the total of 603 thousand Russian tourists.  


Israeli ambassador to Russia, Ms Dorit Golender, added that her country is very happy to welcome guests from Russia and expressed her fellow citizens' joy about the growth of the tourist flow.


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